Barbara Weller, is a Partner in Broad Think, a branding company in Los Angeles, and is a proven media/communications specialist. Simultaneously, she has run her own consulting firm specializing in product development and affinity marketing. In this context she successfully created and launched new "affinity" clubs, membership publications, direct mail campaigns, merchandise catalogues; directed quantitative research projects and branding programs; and consulted on database marketing projects.
Her career began as the Features Editor, Entertainment Editor and Sunday Magazine Editor of the Chicago Sun-Times. Her remarkable track record in creating and establishing new features and syndicated columns for the newspaper has been widely recognized. As Promotions and Marketing Services Director at the Sun-Times, she created all of its advertising and promotional campaigns.