David Schreff is the President, Bedare Sports & Entertainment which specializes in Digital Media Rights Management, M&A deals, Sponsorship and Licensing. He has been President/COO/CEO of four different intellectual property organizations, an inventor, patent holder, intellectual property rights content developer, an expert in monetizing new technologies across platforms, and a seasoned expert in driving strategic alliances, licensing and merchandising and media initiatives across entertainment, sports, media and consumer products organizations.
Having served as an executive at global organizations including Walt Disney, Marvel Entertainment and the National Basketball Association (NBA), he's directed and grown revenues and EBITDA for virtually every facet of entertainment programming, content development, global and venue strategic alliances, gated event management, and licensing and merchandising programs worldwide.
For over twenty years, David served as a senior executive with global content developers and licensing driven brands. With proven innovation, leadership and strategic management skills in complex B2B and B2C marketing/sales driven and matrixed organizations, he was a key revenue and profit driver at key points in each company's history. He is also an owner of numerous intellectual properties including patents, trademarks and copyrights, URLs, and is an advisor to monetizing many others. He is the founder/principal of Bedare Sports and Entertainment (Greenwich Connecticut), an intellectual property rights development, consumer products licensing, strategic alliances development and event management consultancy that counsels clients on best practices and also buys, sells and develops new IP-backed products in the entertainment, sports, publishing and media verticals.
Previously, he served as President, Worldwide Marketing and Media Group for the National Basketball Association (NBA) where he grew and managed over $1 billion of the company's commercial content businesses, ranging from broadcast and cable network sales to global sponsorships and international content syndication. He also ran the P&Ls for the NBA's range of content licensing properties in publishing, home video, toys, games, computer and videogames, direct broadcast satellite, photo and video archive libraries, themed events, and e-commerce. Under his guidance, league revenue tripled and profits increased six fold over his tenure. Many of the multi-year national and international output deals crafted during his tenure, including Coca-Cola, McDonalds, Nestle and American Express are among the key global marketing partners and revenue drivers of the NBA today. David was also a principal talent officer for identifying, recruiting, training and deploying new executives from multiple industries to the expanding NBA offices in Hong Kong, Australia and Switzerland. Further, he chaired the NBA league office's annual and long term business planning committee. When the NBA partnered with the U.S. Olympic Committee (USOC) and its national governing body USA Basketball , David became one of the principal marketing architects of the l992 and l996 USA Basketball Olympic "Dream Teams" featuring the sport's top superstars such as Michael Jordan, Magic Johnson and Larry Bird, whose marketing activation helped to transform the NBA into a global brand and also transformed USA Basketball into a globally recognized national governing body of the Olympic movement.
He served as President, Chief Operating Officer (and a member of the Board of Directors) of Marvel Entertainment, the superhero based comic content publisher and licensor. At Marvel , he was P&L leader for a $1+ billion , 3500+ character library and the range of content and product licensing for Marvel's licensed sports/entertainment cards properties (Skybox, Fleer, Panini), and its worldwide licensed consumer products businesses. He re-positioned the nation's largest superhero publishing franchise to serve both core adult fans (18-29) and the younger children's audiences who fueled the TV/film expansion. Further, he managed the company's investments in theme park attraction design (with partner Universals Studios) , feature film marketing, and network and syndicated television.
David also served for five years as a Vice-President of Walt Disney Company through the hyper-growth period of its children and family cable TV programming division, The Disney Channel, and served for 3 years as National Director of Affiliate Marketing (and National Market Strategy) for Showtime Networks (owned by Viacom). In that capacity he won a CTAM "Tami" Award (one of the highest marketing honors bestowed in the cable television world awarded by its marketing society) for his work in recovering millions of dollars of cable revenue lost due to signal piracy and converter box theft through his creation of Showtime's THEFT OF SERVICE COMBAT KIT. He also served as President/COO and Board member of Notara, an e-software customer relationship management business that offered licensors and their business partners a suite of digital rights management products.
David is the author of two published business books about the growth of global media and entertainment technologies. He serves as an expert witness to law firms involved in media/sports/entertainment litigation cases focused upon valuing corporate strategic alliances and licensed merchandising programs. He consults widely in new areas of media including mobile marketing and digital asset rights management. In 2008, he was elected (non-executive) Chairman of the Board of Directors of USA Volleyball, the national governing body of the sport and a key member of the United States Olympic Committee with a term that extends through the London Olympic Games in 2012. In that capacity he drives Board strategy to enhance volleyball's standing as one of the top 3 largest global team sport with over 500 million worldwide athlete participants, and advises USAV management on national membership growth, collegiate relationships that foster volleyball growth on all surfaces (hardwood, grass, sand), linear, digital and mobile media, sponsorship, licensing, event design and gated admissions strategy, talent acquisition and branding initiatives. He has also served as Executive in Residence for the University of New Haven Sports Management program where he lectured on international sports management, licensing and sponsorship marketing topics.