Paul Brooks is an entrepreneur, advisor, and investor who now leads 704Games and Peakland Innovation Group. Prior to founding Peakland, during his 22-year career in the NASCAR industry, Mr. Brooks served as President of NASCAR Media Group and Senior Vice President of NASCAR, and was responsible for all broadcasting, new media, licensing and consumer products, publishing, automotive aftermarket, and international business. He helped develop and consolidate NASCAR's long-term television and new media agreements with Fox, FX, NBC, Speed, and ABC/ESPN. As CEO of 704Games, he has recently launched new NASCAR video games on console, PC and mobile platforms that incorporate authentic NASCAR racing based on direct collaboration with top NASCAR drivers (i.e., NASCAR HEAT2.)

He also launched NASCAR online and the first professional sports league 24-hour satellite radio channel now on Sirius Satellite Radio. NASCAR Plaza, Media Group, Hall of Fame and the Teams Licensing Trust were all developed and launched under Mr. Brooks' management. After establishing NASCAR's Los Angeles office in 2000, he also served as Executive Producer of NASCAR: Drivers 360 on FX, NASCAR 3D: The IMAX Experience, and the Emmy Award-winning NASCAR In Car on In Demand, television's first multi-channel digital sports package.